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NO 31/50: OUTSOURCE YOUR WEAKNESSES

30/03/2018
by: Azri Jumat
When it comes to running a business, there will be things you can do better than everyone else and things that everyone else can do better than you. While being an entrepreneur requires you to be a jack of all trades, there will be some task that you struggle with. Whether it’s writing great product descriptions, accounting, or marketing, you need to make sure that you’re...

No 30/50: Add your discount codes to a discount code site

20/02/2018
by: Azri Jumat
For many online shoppers, product price matters. They’ll use tools and apps to find discount codes to save even more money. You should always price your products high enough that you can afford to give a discount to customers without taking a loss. You can hire someone on Fiverr to submit your discount code to the most popular sites. This allows customers to land the...

No 27/50: Always have retargeting ads running

12/02/2018
by: Azri Jumat
My store was only a couple of days old when I started using  retargeting ads , a type of ad that’s shown to people who’ve visited your website before. We were pumping out a ton of content on our blog and featuring influencers in it. When influencers shared the content with their audience we had a surge in traffic. We showed a retargeting ad to our customers with our...

No 28/50: Share your customer’s photos

12/02/2018
by: Azri Jumat
As you start getting your first few sales, ask your customers to take pictures with your products. You can also reach out to friends, family or influencers to take pictures with some of the items from your online store. If you sell apparel or other accessories, getting as many pictures of people using or wearing your products can help give you social proof. Customers want...

No 29/50: Add a flash sale section

12/02/2018
by: Azri Jumat
Urgency can help increase your store’s sales. One of the easiest ways to do this is to add a flash sale section to your store. In this section, all of your products should have a countdown timer on them. The products you add should be rotated once a week so that you always have a new selection of products to keep customers coming back for more deals. You can add a Flash...

No 26/50: Market your store beyond ads

09/02/2018
by: Azri Jumat
There’s a good chance that your ads will be one of your store’s biggest money makers. But you don’t want to limit yourself to monetizing via Facebook, Instagram or Google alone. Take the time to  drive traffic to your ecommerce store  through search engine optimization, pitching your products to blogs and popular magazines, creating content, being active on social...

No 21/50: Set SMART goals.

06/02/2018
by: Azri Jumat
Whether you’re planning a financial goal or milestone for your store, it’s important to make sure that you have  a SMART goal . SMART stands for Specific, Measurable, Attainable, Realistic, and Timed. You want to ensure that your goals are well-defined. Make sure you set timelines to know when your goal should be achieved. by You need a goal that is founded in logic and...

No 22/50: Don’t hide behind books.

06/02/2018
by: Azri Jumat
Procrastination is a funny thing because sometimes people don’t even realize they’re doing it. It’s great to be active in ecommerce communities, read blogs and take the occasional online course. However, you need to realize that you can’t hide behind your books. You need to work on your store. The sales aren’t going to come in if you spend more time “researching” than...

No 23/50: Take advantage of free trials on apps to find the right ones for you.

06/02/2018
by: Azri Jumat
As a new store owner, experimentation plays a big role. I highly recommend trying and testing out the free trials of several apps in the Shopify App Store. Figure out which apps are most useful now before you get even busier running your store. Of course, you’ll want to ensure that you have traffic and sales coming through to figure out which apps are most effective. I...

No 24/50: Make sure you have upsell offers.

06/02/2018
by: Azri Jumat
Getting your first sale can be very exciting. However, if you have upsell offers on all of your products from day one, you prevent missing out on easy sales. Customers who already have their credit card out are a lot easier to sell more products to than trying to attract new customers. Not only will you increase your average order value, but you’ll also make more profit per...

No 25/50: Make sure your store is finished before you start selling

06/02/2018
by: Azri Jumat
When someone launches an online store for the first time, they often fail to complete several steps in the process. The biggest mistake I’ve seen store owners make is having an empty homepage. Don’t forget to fill in placeholder text with your own copy, logo and add graphics to your homepage. You’ll also want to make sure you have products categorized properly (such as...

No 10/50: Use Peek User Testing to get feedback on your store.

05/02/2018
by: Azri Jumat
When you launch your new store, it’s important to get feedback on it. The biggest mistake I see entrepreneurs making with this is that they seek feedback from other entrepreneurs in public communities. The problem with this is that you’re sharing your niche and products with your competitors. While an entrepreneur can give you great insight, you don’t want to rely on...

No 11/50: Be specific with your product categories so customers can easily find exact products.

05/02/2018
by: Azri Jumat
In the early stages when you only have 15 products it can be tempting to lump all of your products into generic categories. However, as you grow your store, you’ll want to be a bit more specific in your product categorization. Having product categories such as ‘Women,’ ‘Men’ and ‘Children’ don’t do much for  SEO purposes  and yet they’re common to find on many stores....

No 12/50: Be on multiple social media platforms.

05/02/2018
by: Azri Jumat
When it comes to social media, many stores make the mistake of only being on one platform. For example, some may only post on Instagram and focus their marketing efforts on there through influencer marketing. Others are exclusively on Facebook as they find Facebook ads works great on their store. However, using a combination of platforms might be slightly more work but...

No 13/50: Create unique content.

05/02/2018
by: Azri Jumat
If you’re dropshipping products, odds are you need to find a way to stand out among your competitors. The easiest way to do this is by creating unique content. Pumping out blog posts several times a week is a great way to build an audience, educate visitors while keeping your website looking fresh and up to date. You can also create videos online to build your brand.  Luxy...

No 14/50: Offer free shipping.

05/02/2018
by: Azri Jumat
It’s important to test free versus paid shipping. Yet, when you have a new store with a small social following, it’s better to offer free shipping to incentivize the purchase. People may be weary of paying a company they don’t trust yet so offering free shipping makes it a smaller risk. About 50% of online stores offer free shipping which puts you at an advantage over the...

No 15/50: Make marketing your main focus.

05/02/2018
by: Azri Jumat
Marketing and advertising bring in the money so don’t waste your time on perfecting your store. You should be actively posting on social media daily, if not several times a day. Next, you should be contacting magazines and blogs about featuring your products. Don’t forget to also create a budget for advertising. Writing blog content regularly will help your website rank. By...

No 16/50: Create ads from day one.

05/02/2018
by: Azri Jumat
Ads bring in the traffic that converts into customers. You’ll need to experiment with different products to find your winning ad, however, once you do its smooth sailing. If your goal is to make $9000 in revenue you’ll need to spend about $3000 in ads. The startup ad costs will be difficult at first so feel free to start a smaller budget and build up to it. Remember it...

No 17/50: Learn to recover abandoned carts.

05/02/2018
by: Azri Jumat
Experiment with different  abandoned cart  apps and email formats. You won’t be able to recover every cart. However, even if you can convert between 1-5% of them, you’ll be better off financially. The abandoned cart rate, on average, falls between 60-80%, according to Baymard. While it may be normal to experience abandoned carts, you shouldn’t stop doing everything you...

No 18/50:

05/02/2018
by: Azri Jumat
Building relationships with customers is time consuming but really important to do. A simple thing I do to get better insight into my customers is email them individually. I’ll manually email each customer and ask them how they’re enjoying the product they purchased, if there are any other types of products they wish our store had and if there’s any type of blog content...

No 19/50: Start building links.

05/02/2018
by: Azri Jumat
To reduce ad spend while increasing revenue, it’s important to build external backlinks. You can do this by promoting your products on relevant and popular blogs or magazines or by writing guest posts on blogs. The more sources you have driving traffic to your website, the less you’ll spend on ads. For example, even if you write a guest post on another blog, you might not...

No 20/50: Think of ways to put your customer on a pedestal.

05/02/2018
by: Azri Jumat
If you treat your customers right, they’ll keep coming back. Stay in touch with your customers. Show them that you appreciate them. You can host a ‘Customer Appreciation Event’ where you give them first access to new products or an additional discount. Sending them thank you notes letting them know how grateful you are that they’re a customer while giving a small free gift...

No 9/50 : Find an ecommerce brand to look up to.

11/01/2018
by:
When starting out it’s important to seek a mentor. However, sometimes having access to successful ecommerce mentor can be hard. People don’t necessarily want to share their niches, ad templates and answer questions that can be easily Googled. You can join communities to seek advice on occasion. However, the most effective way to succeed is to find an ecommerce brand you...

No 6/50 : Make sure customers have access to relevant information.

03/01/2018
by:
When starting an ecommerce store you’ll want to make sure your customers have access to everything they need to make an informed purchase. You’ll want to include shipping and return information so that customers are aware of the policies before their purchase. You’ll always want to make sure you have a visible contact page so that customers can easily contact you should an...

No 1/50 : Experiment like your business depends on it.

03/01/2018
by:
To really succeed, you’re going to need to experiment a lot. You’ll need to create ads for different products. Test different copy, formats, and images. Experimenting with ads is what will eventually bring in customers and drive sales. Once you’ve created profitable ads you can start experimenting on your website. Many people focus on improving their website first. However,...

No 2/50 : Don’t pocket the profits just yet.

03/01/2018
by: Azri Jumat
It can be tempting to keep any profit you make. However, if you want your business to grow, you’ll need to reinvest money into your business. Money makes money. Instead, of making a purchase to buy new equipment, spend your profit on advertising. You’ll probably want to create several $5 ads at first to see which product people respond to best. However, once you’ve found...

No 3/50 : Commit to a schedule for consistency.

03/01/2018
by: Azri Jumat
When starting a new ecommerce store, you’ll want to follow a consistent schedule so that your customers can know when to check back. For example, if you add new products each week, you should do it on the same day of the week so people check back on your website on that day every week. If you commit to a blog, adding posts on the same days will encourage people to keep...

No 4/50 : Build out your channels from day one.

03/01/2018
by: Azri Jumat
As soon as you’ve bought your store domain name, start building out an audience. You might start with posts on social media to grow a fanbase so that when you launch you have an audience ready to buy. Once your store is launched, you’ll want to start collecting email addresses and building referral traffic. By doing this from day one, you’ll grow your customer base faster....

No 5/50 : Experiment like your business depends on it.Start building relationships with relevant influencers.

03/01/2018
by: Azri Jumat
It takes a few months to find the best influencers to promote your products and even then it’s not guaranteed. From personal experience, I found a great influencer to promote my products and less than six months later they had been doing so many sponsored posts that they were no longer effective. Finding a great influencer is a lot harder than it looks. Sometimes an...

No 7/50 : Put thought into your copy.

03/01/2018
by: Azri Jumat
Many users make the mistake of not adding copy when importing products in their store. The bullet points listed are there to give you product details yet don’t help convert sales on their own. Writing a description about the product and selecting the most valuable bullet points will better help you achieve more sales. People often read the copy if they’re on the fence for a...

No 8/50 : Make your website visually appealing.

03/01/2018
by:
Your entire website should be very visually appealing. Product pages should have multiple product images showcasing different angles and uses. Your homepage should have an attention grabbing banner image that allows the customer to picture themselves with the product. Even your blog posts should be very visual. You should have several images, gifs and maybe even a video in...

10 Things I Wish I Knew Before I Started My Own Business

17/12/2017
by:
    The journey to become a successful business owner isn't smooth one. It's filled with bumps , forks, and unexpected detours. Surprisingly, most business owners wouldn't have it any other way. It's a badge of honor that we proudly display. That doesn't mean that there have been mistakes that I wish I hadn't made. Not that I'm embarrassed. These...

How to Reset a Bad Work Day

17/12/2017
by: Azri Jumat
Most people don’t wake up ready to start the day like Snow White singing to her helpful little birds. Most days you get caught up in the hustle and bustle and have to push through, and then, there are the bad days when you’re just not feeling it. The alarm goes off late. Your forehead is pounding, and your body feels like a semi-truck has hit it. Your computer crashes and...

“How To Bring Your Business Online”

12/12/2017
by:
“How To Bring Your Business Online” was held at Auditorium iCentre, Anggerek Desa for a day, that is, on 8th December 2017 Friday. “How To Bring Your Business Online” is a one-day event comprising of five main topics. The workshop introduced Rotuku.com to the participants and indirectly embarked as the beginning for more anticipating events in the future. The...

Something Good.

06/12/2017
by:
Greetings readers, Something big is coming up soon, as we (Rotuku.com) are planning series of events for you. In addition to hot deals and promotional, we are planning to feature exclusive offers from us and our collaborator. As a start, we are conducting an event this early December which will take place at  iCentre. It will be divided into two sessions....

How to Become a Vendor Steps!

23/11/2017
by: Azri Jumat
  How to properly become a vendor on Rotuku.com

Halal certification compulsory for all in F&B business

19/11/2017
by:
DARe (Darussalam Enterprise) recently held a dialogue with food business operators to clear the air on matters pertaining to the procedures involved in attaining a Halal certification and permit. The dialogue was held at the Design and Technology Building in Kampong Anggerek Desa. An amendment to the Certificate and Halal Label Amendment Order 2017 – Brunei’s Halal...

B2B vs B2C

09/11/2017
by:
Business to Business B2B is shorthand for business to business. The products and services of the business are marketed to other businesses. Examples include advertising agencies, web hosting and graphic design services, office furniture manufacturers and landlords who lease office and retail space. Business to business relationships are developed and ongoing, and the...

The anatomy high converting product page

08/11/2017
by:
In real life, we love to to sell online because the audience more than physical store. Here's the tips how to attract more customers on buying your products.  

What is SKU's

08/11/2017
by:
What is a 'Stock Keeping Unit - SKU' A stock keeping unit (SKU) is a product and service identification code for a store or product, often portrayed as a machine-readable bar code that helps track the item for inventory . A stock keeping unit (SKU) does not need to be assigned to physical products in inventory. Often, SKUs are applied to intangible but billable products,...

What is 'Cost Of Goods Sold - COGS'

08/11/2017
by: Azri Jumat
What is 'Cost Of Goods Sold - COGS' Cost of goods sold (COGS) are the direct costs attributable to the production of the goods sold by a company. This amount includes the cost of the materials used in creating the good along with the direct labor costs used to produce the good. It excludes indirect expenses such as distribution costs and sales force costs. COGS appears...

2 Tips on How to Showcase Your Products Right

25/01/2017
by: Azri Jumat
Hello! Adam is a business owner. He sells fedoras in his small shop in the city center. To make shopping easier and to drive more customers, Adam opens an online store, as well. Soon, though, he encounters a problem: his brick-and-mortar store is selling well but his online store isn’t bringing in new customers or income. Adam’s actually got a fairly simple problem: he...